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The program will be led by a team of experts in both the traditional beverage and cannabis industries, offering a strategic approach designed to drive product awareness, increase category education, and drive sales.
The partnership comes on the heels of GPO Plus’ launch of the Feel Good Shop+, a store-within-a-store concept in Yesway and Allsup’s locations that will feature CBD beverages, snacks and vape products.
Jack in the Box Inc. is bringing back the fan-favorite Pineapple Express Shake, along with introducing a new family of Pineapple Express products, ahead of 4/20.