Pamos hemp beverages launching at Spec’s Wine, Spirits & Foods

Retailer will offer brand’s spirits, ready-to-drink cocktails.

Photo from Pamos.

Hemp versions of Pamos spirits and ready-to-drink canned cocktails are rolling out at Spec’s Wine, Spirits & Foods locations in Texas.

The brand’s spirits and the Pamos Spritz line — both featuring hemp-derived delta-9-THC — will be available at more than 200 stores, including category endcaps and standalone brand product displays.

"As consumers look to mix in alcohol alternatives to their cart, Spec's is meeting that demand by bringing in a diverse group of brands from the emerging delta-9-THC category," said Lisa Rydman-Lindsey, third-generation owner of Spec's. "Pamos stood out because of their strong brand, diverse product offering and their commitment to partner with us at retail to support consumer trial and adoption."

The Cannabis Beverage Association (CBA) lauded Spec’s for expanding into the THC beverage category.

"Bringing delta-9-THC beverages to Spec's is a big step forward in the normalization and acceptance of cannabis-infused beverages,” said CBA Chair Diana Eberlein. “Spec's and Pamos are demonstrating how THC beverages can seamlessly coexist with traditional alcohol offerings at mainstream retailers."

Pamos co-founder and CEO David Mukpo also highlighted how the move can support a shift in adult beverage offerings.

"Partnering with Spec's helps not just Pamos, but our entire industry by shaping how cannabis beverages can be a key innovation at retail,” Mukpo said. "With best-in-class partners such as Spec's and the CBA, we know this is just the beginning as we all work to shape the future of adult beverages."

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.