Sales incentive and analytics platform SparkPlug has partnered with Distru, a seed-to-sale cannabis ERP, to help Smokiez streamline operations, minimize errors and boost retail sales through data-driven insights.

SparkPlug connects with retailers' POS systems, allowing brands and retailers to track sales trends and manage sales targets while rewarding employees for learning and selling more of their product.

"SparkPlug has significantly improved our interactions with larger stores,” said Nick Sabas, regional VP at Smokiez. “Being on SparkPlug adds value from the get-go, motivating budtenders to push our products, resulting in higher sell-through rates. It's become essential for us to operate within such systems to maintain shelf presence and drive sales."

Distru offers solutions for managing inventory, orders and customer relations. Trusted by hundreds of licensees across the United States, Distru.com provides Metrc integration and customer support.

"A major benefit of having Distru is making it so we could forgo hiring an analyst with a six figure salary on the team organizing spreadsheets,” said Sam Polly, Smokiez IT director. “Distru also helps us figure out where our best sell points are, as in cost of goods and other useful financial metrics."

"We're thrilled to be partnering with the team at Distru," added Jacob Levin, COO of SparkPlug. "As highlighted by Smokiez, Distru has provided centralized data and reporting that has streamlined complex spreadsheets. When combined with SparkPlug's retail analytics, we can provide unparalleled visibility into Smokiez's sales operations and opportunities."