Verano Holdings Corp. has launched Cabbage Club, a national cannabis membership club designed to foster a community of loyal and passionate cannabis enthusiasts, customers and patients. 

Initially available in the company’s Zen Leaf dispensaries in New Jersey and Illinois, Verano plans to expand Cabbage Club across its 13-state footprint, with the potential to scale additional benefits for members, including via third-party partnerships, in the future.

Cabbage Club members at all tier levels gain access to exclusive perks including monthly store credits and seasonal coupons, members-only merchandise, early access to new product drops, a dedicated Member Appreciation Day, and VIP access to additional events. Members also receive additional in-store and online perks including private concierge services, line-skipping privileges, and warm cookies at checkout, subject to local regulations.

Members can join the Cabbage Club at the following levels:

• Dime Membership ($149): $10 store credit applied to members’ accounts every month, plus $25 value in members-only seasonal coupons and additional surprise rewards – totaling $265 in annual cash value.
• Quarter Membership ($249): $20 store credit applied to members’ accounts every month, plus $50 value in members-only seasonal coupons and additional surprise rewards – totaling $485 in annual cash value.
• Silver Dollar Club (invite-only): The top tier membership level that can’t be joined, only earned. Membership expands on Dime and Quarter tiers by adding secret perks, only revealed to the very select few.

“Observing the sea of sameness across the cannabis retail landscape, we are thrilled to have created an unprecedented and innovative retail concept that disrupts the status quo with an exclusive, members-only experience for a community of passionate cannabis consumers,” said David Spreckman, Verano chief marketing officer. “As legal regulated cannabis becomes increasingly accessible to more Americans every year, it’s clear that to many of the cannabis community’s core consumers, a dispensary is more than just a place to grab their favorite products; it’s a space where connections are made, and like-minds come together. To honor that dedication, we’re proud to bring this game-changing concept to market, and can’t wait to welcome Cabbage Club members at our Zen Leaf and MÜV dispensaries across the nation.”

For a limited time only, those interested in joining Cabbage Club join as Founding Members at a discounted rate. Initially launching in Verano’s Zen Leaf dispensaries in New Jersey (3 locations) and Illinois (10 locations) on April 1, the company plans to further expand Cabbage Club across its 138 Zen Leaf and MÜV dispensaries in 13 states.