Tilray Brands, Inc. has completed its acquisition of Truss Beverage Co. from Molson Coors Beverage Company and has satisfied remaining contractual obligations.

Tilray reported the Truss Beverage acquisition provides it key strategic benefits, including:

• Bolstering Tilray’s beverage operations in Canada. Since acquiring the remaining 57.5% equity ownership from Molson Coors in August 2023, Tilray has transitioned all cannabis beverage operations to its London, Canada manufacturing facility, maximizing utilization and lowering costs. Tilray plans to operate the state-of-the-art Truss Beverage facility in Belleville, Ontario to explore the production of new beverage innovations and to expand its beverage portfolio.
• Strengthening Tilray’s market share position: Tilray boosts its leading cannabis market share position in Canada with approximately 40% market share in cannabis beverages. Tilray’s combined brand portfolio now includes brands across all cannabis product categories: Good Supply, RIFF, Broken Coast, Solei, Canaca, HEXO, Redecan, Original Stash, Bake Sale, XMG and Mollo, among others.
• Optimizing commercial network. Tilray is optimizing its sales, marketing and distribution network with GND and its recently acquired cannabis beverage brands. This expanded network is expected to strengthen the company’s commercial footprint and drive market share growth.

“Truss has elevated our market share and positions us at the forefront of adult-use beverages,” said Blair MacNeil, president, Tilray Canada. “We are now strengthening our Canadian operations to be better positioned to further expand our business and consumer base through new brand and product innovation and by serving new consumer segments and occasions.”