Founded in 2018, Truss Beverage Co. was a joint venture between Molson Coors and HEXO Corp., which Tilray Brands acquired in June. The acquisition made Tilray the largest Canadian cannabis company by revenue.
With a combined pro-forma market share of approximately ~36% (+33.2%), Tilray broadens its consumer base and leading market share position. Tilray's cannabis portfolio now includes beverage brands such as XMG, Mollo, House of Terpenes, and Little Victory.
“In addition to acquiring full and direct ownership of a stable of high-growth brands, this acquisition further strengthens Tilray’s No. 1 cannabis market share position in Canada and positions the company at the forefront of the adult-use beverage sector,” said Blair MacNeil, president, Tilray Canada. “We are excited to build upon our leading portfolio of beloved cannabis brands and to further diversify our product offerings while broadening our consumer reach and enhancing consumer’s lives.”