The Flavor Co launches Beverage Maker concentrate

Concentrate is compatible with Dose Easy Upright dosing system.

The Flavor Co (TFC) has launched a beverage concentrate designed with the patent-pending Dose Easy Upright dosing system.

A private-label product, Beverage Maker can serve brands looking to jump into the cannabis and hemp-derived beverage space. Less expensive to ship and store over ready-to-drink applications, Beverage Maker allows brands to give their customers the assurance of precise dosing over multiple servings.

“There’s no question the beverage space is hot,” said TFC CEO Chris Farrell. “We also know the industry has a well-known dosing problem. Beverage Maker solves this problem and provides brands a fast and cost-effective entry point into the space.”

Beverage Maker is a beverage concentrate using a proprietary nano-liposomal technology for increased potency and cannabinoid absorption. It’s offered in an on-the-go, squeezable container, with 10 to 30 doses, depending on preference and state regulations. Discreet and portable, it’s as easy as squeezing to fill, releasing to dose and pouring to enjoy an infused beverage anywhere, anytime.

“Beverage Maker is different because it’s portable and social,“ said Lisa Battista, chief commercial officer at The Flavor Co. “Consumers can easily share and enjoy with friends whether they are at a bar, on the golf course, or at home.”

Beverage Maker offers several benefits for brands:

Fast time to market: A brand can get their own Beverage Maker, with active, flavor and servings of their choosing, in eight weeks.
Precise dosing: Brands can offer consumers the assurance of precise dosing over multiple servings.
Lower shipping and storage costs: A single 30 ml Beverage Maker equates to 28 8-oz. cans of a ready-to-drink beverage.
Flexibility: It’s easy to stock a variety of flavors and doses

Consumers will also find Beverage Maker to be an attractive addition to their beverage routine because:

It’s a controlled dose — no guesswork required
It's easy to take anywhere — totally portable and convenient
It's flexible — simply add to their beverage of choice
It's discreet — consume when and where desired
It's social — easy to share in a group setting
It's personal — add doses as desired

Beverage Maker is immediately available for production in seven flavors, including Dragon Fruit, Tropical Mango and Jack’s Lemonade (part of the terpene-infused series). Additional flavors are available to suit a specific brand, including custom blends. The product is available as a complete private-label solution and as a “made-by-you” solution to comply with state-by-state requirements.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.