Truss Beverage Co., a joint venture between affiliates of Molson Coors Canada and HEXO Corp., has selected Protonify Corporation as its supplier of THC for its cannabis-infused beverage lines.

Truss was created to lead innovation in the development of cannabis beverages and has a portfolio of products that provides experiences for multiple beverage occasions. Truss approached Protonify to supply high-purity THC for products in its cannabis beverage line. 

"As the leading cannabis beverage company in Canada, Truss has always been committed to delivering the highest quality and most consistent products for legal aged consumers," said Vladimir Zhuravel, head of operations at Truss Beverage Co. "We believe purity is important for our consumers and Protonify's high purity THC was a step-change improvement for us."

"For Truss to select our ingredients is testament to the unparalleled quality and purity of our products,” added Protonify CEO Andrew Fisher. “Our mission is to lower the barriers of high purity ingredients for CPG manufacturing partners. Consumers are seeking the healthy alternatives that Protonify enables Truss to deliver, consistently and at scale."

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