Truss Beverage Co. Selects Protonify as THC Supplier

THC will be used in Truss’ Canadian cannabis beverage products.

Truss Beverage Co., a joint venture between affiliates of Molson Coors Canada and HEXO Corp., has selected Protonify Corporation as its supplier of THC for its cannabis-infused beverage lines.

Truss was created to lead innovation in the development of cannabis beverages and has a portfolio of products that provides experiences for multiple beverage occasions. Truss approached Protonify to supply high-purity THC for products in its cannabis beverage line.

"As the leading cannabis beverage company in Canada, Truss has always been committed to delivering the highest quality and most consistent products for legal aged consumers," said Vladimir Zhuravel, head of operations at Truss Beverage Co. "We believe purity is important for our consumers and Protonify's high purity THC was a step-change improvement for us."

"For Truss to select our ingredients is testament to the unparalleled quality and purity of our products,” added Protonify CEO Andrew Fisher. “Our mission is to lower the barriers of high purity ingredients for CPG manufacturing partners. Consumers are seeking the healthy alternatives that Protonify enables Truss to deliver, consistently and at scale."

Want more legal cannabis market news and information?
Join Cannabis Products on Facebook, Twitter, YouTube, and LinkedIn today!

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.