Truss CBD USA, a joint venture by Molson Coors Beverage Company and HEXO USA Inc, a subsidiary of HEXO Corp, have expanded Veryvell, a line of hemp-derived CBD and adaptogen beverages, to 17 states.
Following a successful Colorado launch in 2020, Truss CBD USA now expands Veryvell to Alaska, Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia, and West Virginia.
"Veryvell is a truly remarkable product poised at the forefront of an emerging category of beverages," said Jane Armstrong Hockman, Truss CBD USA general manager. "Truss successfully combined the extensive experience of Molson Coors and Hexo to create a great tasting, high-quality functional beverage line that resonated well with the Colorado consumer. We are thrilled to now provide individuals across the U.S. the opportunity to enjoy Veryvell as much as we do."
The Veryvell line offers non-alcohol, adaptogenic, hemp-derived CBD sparkling waters and unflavored beverage drops. All Veryvell products use broad-spectrum hemp and contain <0.3% THC.
"Veryvell is another great example of our commitment to expanding beyond beer,” said Pete Marino, president of the emerging growth division for Molson Coors. “We have continually backed up this ambition by developing strong partnerships and launching new products. And today we're thrilled to be expanding Veryvell through our Truss JV. This demonstrates the progress we are making to transform Molson Coors into a true beverage company."
Veryvell CBD sparkling waters have zero sugar and zero calories. The ready-to-drink beverages come in three premium flavors and feature 20 mg CBD and adaptogens in each 12-oz can.
- Focus: A combination of grapefruit and tarragon with ginseng and guarana
- Mind & Body: A blend of strawberry and hibiscus with ashwagandha and elderberry
- Unwind: A fusion of blueberry and lavender with ashwagandha and L-Theanine
Veryvell CBD beverage drops are a complete lineup of unflavored, water-soluble blends of CBD and adaptogens. Each bottle contains 500 mg CBD. Drops also come in three offerings:
- Focus – CBD with guarana
- Mind & Body – CBD with elderberry
- Unwind – CBD with L-Theanine
"Molson Coors and HEXO have built a great partnership in Truss, and we are ready to expand on the success we have seen in both Canada and Colorado,” said HEXO co-founder and CEO Sebastien St-Louis. “We believe we have developed some of the highest quality, most reliable brands in the market by utilizing our Powered by HEXO technology, and are excited to have the opportunity to share Veryvell with consumers across the U.S."
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