Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company and operated in partnership with HEXO Corp, has launched Veryvell, a new line of non-alcoholic, sparkling CBD beverages, exclusively in Colorado.
Veryvell is a hemp-derived, adaptogenic, sparkling CBD water with zero calories and zero sugar. The line features three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).
“Whether you’ve dabbled in CBD before or are curious to try something new, Veryvell invites a moment of self-care to your day through a refreshing and balanced mix of hemp extracts and natural flavors,” said Jane Armstrong Hockman, Truss CBD USA general manager. “Each beverage in the product line offers a unique blend of CBD and adaptogens, giving consumers the freedom to pick the combination that best meets them in the moment. We are thrilled to bring our beverage expertise and commitment to quality to this emerging wellness category.”
Veryvell marks Truss CBD USA’s first entry in the American CBD market and is another example of Molson Coors’ moves to cultivate the company’s beverage offerings.
“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors. “Truss’ entry into the CBD market in Colorado and the launch of Veryvell, a brand we believe will resonate well with Colorado consumers, is another example of Molson Coors’ expansion into new beverage categories.”
Veryvell’s three varieties are each infused with 20 mg of hemp-derived, non-psychoactive CBD and adaptogens:
- Focus: Grapefruit and tarragon with ginseng and guarana
- Mind & Body: Strawberry and hibiscus with ashwagandha and elderberry
- Unwind: Blueberry and lavender with ashwagandha and L-Theanine
Veryvell is available in a variety of SKUs, including individual 12-oz. cans and 4-packs, as well as online-exclusive 8-packs and 12-pack variety packs. The suggested retail price for a 12-oz. can is $3.99 and $14.99 for a 4-pack.
Veryvell is produced and distributed within Colorado state lines following the state’s established regulatory framework for hemp-derived CBD in food and beverages and is exclusively distributed by Coors Distributing Company. Truss CBD USA is distinct from Truss Beverages, Molson Coors and HEXO’s joint venture in Canada that focuses on non-alcoholic, cannabis-infused beverages.
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