Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. She is founder of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. Betsy can be reached at www.mcginnecomm.com
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