Curio Wellness has launched Curio Wellness Rewards, a customer loyalty program enabled by Lucid Green.

With unique LucidIDs (smart QR codes) on every packaging, Lucid Green's technology acts as the "proof of purchase" needed to record bought products. This platform puts exclusive merchandise and discounts in the hands of patients and consumers.

Curio Wellness Rewards allows patients and consumers to earn rewards from purchases of Curio products made at any dispensaries in Maryland and soon to follow in Missouri.

Customers purchase and scan the LucidID on a Curio product to claim points, then redeem them for exclusive merchandise and Curio Credits. Rewards offers will start with 12 unique items at different point redemption tiers – ranging from a Curio-branded dog collar, to a custom Curio grinder, apparel, Puma duffel bag, JBL speaker and more. Customers can also use the product's QR code to explore the brand's variety of targeted products designed for different experiences.

"There's no better way to celebrate the power of the plant than to reward the loyal patients and consumers who bring our evolving cannabis community to life," said Wendy Bronfein, chief brand officer of Curio Wellness. "By launching a rewards program across numerous dispensaries, we are making a conscious effort to meet our wellness community members where they are and empower their cannabis journeys, just in time for 4/20. By partnering with Lucid Green, we are shaping the future of consumer experiences through immersive mobile technology and elevated consumption recommendations, offering new ways to shop with ease."

"We are very excited to extend our partnership with Curio, now in the world of consumer marketing, and bring value to their customers by offering trust, education, and most excitingly, amazing rewards,” adds Filip Luneski, VP, head of marketing at Lucid Green.