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Verano Holdings Corp. has launched Cabbage Club, a national cannabis membership club designed to foster a community of loyal and passionate cannabis enthusiasts, customers and patients.
With the introduction of the state's first drive-thru services and a strategic partnership with Green Coach Delivery, the company aims to provide accessibility to adult-use cannabis customers in Connecticut.
Total Wines & More has debuted a dedicated THC beverages section, which demonstrates the mainstream adoption of cannabis beverages for consumers who are looking for alcohol-free alternatives.
With the goal of promoting larger basket sizes and repeat trips, retailers have developed several strategies spanning product development, merchandising, packaging and ecommerce to drive purchases of cannabis-infused food and beverage products.