Planet 13 Holdings Inc. has appointed Lee Fraser to the role of chief administrative officer, Tatev Oganyan to general counsel and Kevin Martin to the company's board of directors.

As chief administrative officer, Fraser will be responsible for strategic planning, sales and purchasing, operations management, risk management and compliance. The role matches Fraser's strengths, developed over 20-plus years as a finance and operations executive at several publicly traded companies. His experience overseeing large-scale growth projects and large teams across many different states and countries for companies such as Warner Bros and Fox Corp will be key in Planet 13's next phase of growth.

"Since joining the board in May 2023, Lee has taken on increasingly complex leadership roles on a variety of projects and has quickly grasped the unique challenges in the cannabis industry while becoming a larger resource for the entire Planet 13 team,” said Bob Groesbeck, co-CEO of Planet 13. “The appointment to chief administrative officer is representative of the value we place on his knowledge and his organizational and administrative capabilities. We appreciate his willingness to take on a larger role with the company at this crucial time where we are significantly expanding our footprint with the upcoming close of our acquisition of VidaCann."

"Planet 13 has a great opportunity in front of it with the opening of our operations in Illinois, our expansion into Florida and the potential adult-use legislation there,” Fraser added. “Add to this the positive impact of potential federal rescheduling and SAFE banking legislation, and it's a very exciting time for the industry as a whole. I'm excited to be taking a more involved role with the Company at this time to help ensure we maximize this opportunity to generate shareholder value.”

As general counsel, Oganyan will serve as the primary legal advisor to management and the board while overseeing legal matters for the company. In her role as regulatory counsel at Planet 13, Oganyan led the licensing and permitting process for the successful opening of the Planet 13 Orange County and Planet 13 Waukegan stores. She further led the regulatory due diligence for the Next Green Wave acquisition, allowing Planet 13 to broaden its popular brand portfolio in California. Before joining Planet 13, Oganyan established a leading practice, specializing in cannabis law, licensing and regulatory compliance for premium cannabis brands.

As a board member, Martin will apply his knowledge and experience from a career in internal audit at large private and public companies to implementing best practices to improve Planet 13's governance, financial practices and audit and financial procedures. Martin holds CPA, CFE and CRMA designations with 22 years of experience in internal audit and operational experience.

"We would also like to welcome Kevin Martin to the board of directors,” said Larry Scheffler, co-CEO. “He has an excellent track record. Currently, Kevin is the director of internal audit at IKO Global and, prior to that, as a compliance leader at Irving Oil Ltd. and Endeavour Mining Corporation. He has been responsible for the development and implementation of best practice audit and risk strategy along with ERP implementations. Considering recent events and Planet 13's upcoming growth, we know Kevin will be a significant resource for Planet 13 as we continue to improve efficiency, security, and reliability company wide."