Vertosa has named Cara Newkirk as executive vice president of business development and Ryan Pinsky as vice president of sales.
"The cannabis industry continues to evolve, and it's critical for our company to recruit and retain talented individuals who can propel it forward,” said Vertosa CEO Ben Larson. “Both Cara Newkirk and Ryan Pinsky possess unique skill sets and endless knowledge to help Vertosa approach the cannabis industry in new ways. I am truly eager to see what we can accomplish with Cara and Ryan contributing to the Vertosa family.”
Newkirk is a results-driven strategic marketing and business leader with two decades of experience in the food and beverage ingredients industry. She most recently worked as business development director at Synergy Flavors, a global manufacturer and supplier of flavorings, extracts, and essences. Prior to Synergy Flavors, Newkirk held several business development and marketing positions at FONA International, Innova Flavors and White Plate Creative.
"I am thrilled to bring 20 years of mainstream ingredient knowledge to Vertosa and the cannabis space to continue to innovate and grow the consumable cannabis market,” Newkirk said. “Vertosa's science-first approach to product development and a deep commitment to serving the customer uniquely position Vertosa as a leading partner to co-create pioneering consumer products.”
Pinsky brings nearly a decade of experience in the cannabis industry to the company's sales team. He previously served as a partner at Taima Extracts Inc., a family-owned and operated extraction facility in Oakville, Ontario. Pinsky's expertise in commercialization, distribution and manufacturing has helped the company evolve into one of the few profitable cannabis companies in Canada.
"I am beyond excited to be able to bring my talents to the most electrifying company in cannabis,” Pinsky said. “Vertosa has a gravitational pull that attracts the most brilliant minds in the industry, and partners with the most in-demand cannabis brands. My immense experience over the last decade in cannabis will be a massive asset to continue growing the legacy Vertosa has successfully built over the last four years.”