hi Seltzer enters into distribution partnership with Spec's Wine & Spirits

Seltzer to be distributed to Spec’s 200-plus stores, other Texas retailers.

Photo from hi Seltzer.

hi Seltzer has partnered with Spec's Wine & Spirits to distribute to its 200-plus stores and nearly 70% of all on-site retailers in Texas.

"We are grateful to Spec's for sharing our vision of providing customers with an approachable, delicious, refreshing THC beverage,” said hi Seltzer CEO Lou Police. “As an emerging brand in a new market segment, this partnership validates our purpose and will help drive velocity as we expand our footprint across the U.S.”

Each 12-oz. can features 5 mg of hemp-derived delta-8-THC. hi Seltzer is available in five flavors: Watermelon, Pineapple, Wild Berry, Real Cherry and Lemon Lime.

"hi Seltzer fills a unique void in our portfolio, and we believe it has the right combination of taste, functionality and innovation to be the next billion-dollar brand," said John Rydman, CEO and Owner of Spec's. "We strive to introduce best-in-class products to our customers and are thrilled to welcome the hi Seltzer team to Texas. We look forward to partnering with them to build an exciting new category."

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.