Curaleaf Holdings, Inc. has expanded its Zero Proof brand portfolio with Stir, a fast-acting THC beverage mix designed to transform sparkling water into a cannabis beverage. 

Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers controllable dosing at 5 mg THC per sachet. The easy-to-stir beverage enhancer utilizes nanotechnology to provide effects in 15-30 minutes. At launch, three low-calorie and gluten-free varieties will be available: Peach Orange, Berry Cherry and Mango Lime.

"Curaleaf is committed to delivering innovative, high-quality cannabis products in a variety of form factors to serve the needs of our patients and customers at all stages of their cannabis journeys," said Curaleaf CEO Matt Darin. "Stir by Zero Proof is the next step in expanding our portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize."

Stir by Zero Proof follows the September 2023 launch of Squeeze, the Zero Proof brand's inaugural product offering. Squeeze is a beverage complement that provides a controllable and customizable experience with an easy-to-pour dispenser and compact design delivering 2.5 mg THC per dose. 

Both Stir and Squeeze are now available at all Curaleaf dispensaries in Illinois. Zero Proof Stir is also sold by wholesale partners across the state, including at Altius, Earthmed (McHenry), and Grasshopper Club (South Loop).