Curaleaf Holdings, Inc. has launched Zero Proof, a new brand of THC drinkables in fast-acting and easy-to-use formats. 

The brand's inaugural product offering, Squeeze, is now available at all Curaleaf locations in Illinois and will be followed by additional SKUs in the coming months.

Zero Proof Squeeze follows Select's THC-infused beverage enhancer, Select Squeeze, originally launched in March 2021. While similar in functionality and effect, Zero Proof Squeeze has been reformulated with natural sweetener to provide a lighter taste and balanced flavor profile for enhanced mixability. The product offers a controllable and customizable experience with an easy-to-pour dispenser and compact design delivering 2.5 mg THC per dose.

Utilizing nanotechnology, Zero Proof Squeeze provides effects felt in as little as 15-30 minutes. By turning cannabis oil into tiny water-soluble molecules, the THC compounds dissolve evenly into any beverage and are more rapidly and efficiently absorbed into the bloodstream. At launch, four low calorie and gluten-free flavors will be available, including Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet.

"Zero Proof exemplifies our commitment to providing high-quality, consistent consumer products in familiar and approachable formats that model traditional consumer packaged goods," said Matt Darin, CEO of Curaleaf. "Curaleaf has been on the forefront of creating sophisticated cannabis experiences which we believe will ultimately redefine the way people socialize. We're proud to bring Zero Proof Squeeze to our patients and customers in Illinois first before expanding to additional markets."