The Cannabist Company, ButACake bring oral dissolvable strips to NJ

Company first partnered with ButACake on baked goods in Delaware.

The Cannabist Company Holdings Inc. has expanded its collaboration with ButACake, a minority-owned baked goods and infused edibles company, to New Jersey.

The expansion beyond Delaware features the launch of ButACake’s ginger peach oral dissolvable strip, which is the culmination of years of work and refinement. The ginger peach dissolvable strip package includes two individually wrapped strips that are vegan, sugar-free and gluten-free. Each individual strip contains 10 mg THC. Through the collaboration, the strips will be infused with The Cannabist Company’s premium oil and will be manufactured at its New Jersey facility.

Expansion into additional markets is slated for 2024, pending regulatory approval. ButACake’s oral dissolvable strips will be available at Cannabist locations in Deptford and Vineland, as well as other dispensaries across the state.

“We are excited to introduce this amazing new product to our New Jersey customers and expand our wonderful collaboration with ButACake to a new market,” said Volley Hayhurst, VP, operations, The Cannabist Company. “Working with ButACake’s founder, Matha Figaro, in Delaware has been a huge success, and we know her delicious products will be a big hit in the New Jersey market. The expansion of this great relationship is another example of our commitment to building brand partnerships that provide the most innovative products to our loyal customers.”

ButACake was founded in 2015 by trained pastry chef Matha Figaro, as a line of non-infused baked goods sold at farmers’ markets in New Jersey. Now, through its collaboration with The Cannabist Company, ButACake is an emerging cannabis brand. Its products are among the top-selling edibles at Cannabist locations in Delaware. The expansion into New Jersey is a milestone moment, with ButACake becoming the first minority women-owned cannabis product manufacturer in the state.

“Expanding into the heart of my home state New Jersey is a dream come true and we are elated to enter into this next chapter in our story and are so grateful for this continued collaboration with The Cannabist Company,” Figaro said. “The launch of our ginger peach strips and the ability to bring our delicious infused baked goods into the Garden State is another chance for me to share my passion and to help make a difference for people looking for the best cannabis experience. This journey has been incredible so far, and the best is yet to come.”

Pending regulatory approval, additional products such as cookies and brownies, similar to what is currently offered in Delaware, will be available in New Jersey soon. Once approved, ButACake will bake the brownies and cookies on-site at The Cannabist Company’s New Jersey production facility and infuse the products using The Cannabist Company’s cannabis oil.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.