The Parent Company is extending its licensee agreement with Mirayo by Santana, a line of premium cannabis products curated by Grammy Award-winning guitarist and cannabis advocate Carlos Santana.
Inspired by his Latin heritage and dedication to spiritual well-being, Mirayo provides consumers with high-quality cannabis products. "Mirayo," is a combination of "my" and "ray" in Spanish, which honors Santana's heritage and hopes to empower everyone to follow their light.
Mirayo currently offers cannabis products in key categories, including whole flower and pre-rolls. Mirayo's 0.5 g pre-rolls and 7 g jars of flower are available in strains or categories of consciousness like Radiance, Symmetry, Centered and Essence.
This May, Mirayo introduces a line of solventless 10 mg hash rosin gummies made with all-natural ingredients. The gummies are in the shape of the Sacred Heart, an iconic figure found on Santana's hats and merchandise, and will be available in flavors like Guava, Prickly Pear and Raspberry at the company's retail locations across California.
"Cannabis, to me, is a door to enhanced meditative reflection and creative expression," Santana said. "With Mirayo, we hope to help more people tap into their creative zone and find kindness and compassion as well as spirituality, individuality and higher consciousness. I'm excited to introduce our upcoming line of Mirayo gummies this spring and I look forward to our continued partnership with The Parent Company. Together, we can think deep, high thoughts and sculpt a new life and world."
"We're thrilled to extend our relationship with Carlos Santana and the team at Mirayo," added Troy Datcher, CEO and chairman of the board at The Parent Company. "Mirayo's authenticity within the cannabis space and genuine commitment to wellness align perfectly with The Parent Company's mission. Mr. Santana brings a massive global audience while being a real believer in the power of the plant. The commitment Carlos puts into channeling good and positive vibrations through his music is seen in the quality of Mirayo's products. We're working closely with Mirayo's team to launch more premium products this year and expand the brand's reach to new markets. "
The Parent Company and Mirayo also intend to invest in advancements in product R&D, brand awareness and marketing campaigns that will include a new website featuring e-commerce capabilities. Mirayo is available at all of The Parent Company's retail locations, including Caliva and Deli by Caliva stores, and receives priority placement in several Latinx-owned dispensaries.