Trulieve Cannabis Corp. has launched a campaign supporting veterans that will run throughout November. 

The initiative is part of an ongoing partnership with DAV, a national nonprofit organization dedicated to providing services to veterans and their families. Together, DAV and Trulieve aim to recognize veterans’ sacrifices in the days leading up to Veterans Day, Nov. 11, and for the remainder of the month.

"Trulieve's commitment to veterans is going to help us tremendously in our mission to ensure promises are kept to veterans," said Barry Jesinoski, DAV's national adjutant and CEO. "We're grateful for their support and will use the funds raised through this campaign to help veterans get the benefits they've earned, connect with employers and support volunteer efforts that transport veterans to medical care."

Retail locations in select Trulieve markets will offer promotions, discounts and donation programs. Proceeds will benefit the veterans and their families that DAV serves.

In Florida, Trulieve will contribute $1 to a DAV donation fund for every TruSalute pre-roll produced in November, and customers in Arizona will be able to support DAV by rounding up their purchase total as a donation. Stores in Arizona, Florida and West Virginia will also expand their standard everyday discounts for veterans. Finally, select stores in Florida and Georgia will host patient certification events on Veterans Day with doctors on site to provide free or discounted medical cannabis program certifications to veterans.

"We're honored to partner with DAV in celebrating the brave men and women who have sacrificed so much while protecting our freedom," said Trulieve CMO Gina Collins. "Giving back to those who served is a priority for Trulieve, and we're grateful to DAV for helping us keep our promise to support America's veterans."