High Rise named non-alcoholic beverage partner for Sony Music Nashville

Brand offers hemp-infused seltzers.

Photo from Hemp Rise Beverage Co.

High Rise Beverage Company has been named as the non-alcoholic beverage partner of Sony Music Nashville.

"We could not be more thrilled to join the Sony Music Nashville family with our full High Rise line of products," says owner Matt Skinner. "With more and more people turning to non-alcoholic options, the High Rise brand strives to promote a more inclusive drinking culture."

High Rise first worked with Sony Music Nashville during its Sony Music Live! activation during the 2023 CMA Fest. The brand will be highlighted at upcoming Sony Music Nashville activations surrounding award shows and industry events. In addition to having a presence at external events, High Rise will also provide cans for Sony Music Nashville artist hospitality, internal staff events and in-office artist performances.

Crafted with real fruit, organic cane sugar and infused with full-spectrum hemp, High Rise offers a full line of seltzers with flavors such as Mango, Blueberry and Lime. Now being distributed by Lipman Brothers Distributing, High Rise is available for purchase across Tennessee. High Rise is also currently distributed in North Carolina, South Carolina, Georgia, and Florida.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.