CERIA Brewing Company reports its distribution network has doubled in the past 12 months.
CERIA’s two non-alcoholic beers, created by Colorado brewmaster Keith Villa, Ph.D., are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.
Increased interest in health and wellness, spawned by the pandemic and the low- and no-alcohol movement, and CERIA’s 0.0% ABV positioning, are credited with distributors’ interest and desire to take on the brand, Villa says.
“Told repeatedly to wash their hands and to wear face masks to control the spread of COVID-19, consumers have become more conscious of their health, in many cases reducing or avoiding the consumption of alcohol,” Villa says. “Adding to growing interest in NAs, particularly craft beers such as CERIA, are Facebook groups and new mobile smartphone apps developed over the past year to help consumers consider non-alcohol refreshment and provide ‘better for you’ beverage solutions.
Villa noted year-to-date 2021 dollar sales of non-alcoholic beer are up 31.5 percent, according to market research firm IRI. The company anticipates the trend to continue through the summer, traditionally a strong time for craft beer consumption.
“While alcoholic beer has long been America’s favorite adult beverage, it’s not always suitable for every occasion,” said Terry Cekola, president, Elite Brands, Denver. “Certainly not like bottled water, tea or coffee. But take out the alcohol while maintaining great beer taste, and you have the best of both worlds: a craft non-alcohol beer from CERIA’s legendary brewmaster that Elite Brands is proud to carry.”
CERIA Brewing offers Grainwave, a medium-bodied Belgian-Style White made with organic malt and grains. At only 77 calories, it’s brewed with blood orange peel and coriander and contains 0.00% alcohol by volume (ABV).
CERIA’s Indiewave NA, at 99 calories, is a flavorful IPA that balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character. It also comes in at 0.00% ABV.
Based upon the growth of CERIA in the U.S., the company is testing its non-alcohol brands in Belgium, Canada, Luxembourg, The Netherlands, and the UK.