4Front Ventures Corp. has joined The Weldon Project’s Mission Green Alliance, supporting the nationwide Round Up for Cannabis Reform program.

The program allows customers to round up their purchase to the nearest dollar at the point of sale at all Mission dispensaries to donate to The Weldon Project and Mission Green, starting Oct. 1. Proceeds will go toward advocacy efforts for legislative reform at the federal level, including congressional outreach initiatives.

The Weldon Project was founded by Weldon Angelos, after serving 13 years for a low-level, non-violent, cannabis-related offense. Since its founding, the non-profit has launched several advocacy campaigns for federal reform and cannabis clemency, as well as provided financial relief and support services, such as legal counsel and re-entry programs, for those impacted by cannabis prohibition. Earlier this year, Weldon Angelos and The Weldon Project's advocacy efforts were influential in the compassionate release of Luke Scarmazzo, who served 14 years of a 22-year sentence for lawfully operating a medical cannabis dispensary.

"We are proud to partner with The Weldon Project and Mission Green to advance their incredibly important initiative to support those who have been unjustly affected by the War on Drugs," said 4Front CEO Leo Gontmakher. "As an operator, it is our responsibility to do everything in our power to give back organizations that challenge outdated systems and beliefs that have impacted the lives of so many Americans. The first, and arguably the most important step, to driving meaningful change in our industry is empowering those who have suffered at the hands of our criminal justice system while others have benefitted. We look forward to working with Weldon and the amazing team at The Weldon Project and Mission Green on a number of advocacy efforts, as well as being able to support the Round Up for Cannabis Reform program on an even greater level as we continue to expand our Mission dispensary network."