Verano Holdings Corp. has launched the Round Up for Cannabis Reform dispensary donation program benefiting The Weldon Project’s Mission Green and its advocacy for cannabis-related criminal justice reform. 

Round Up for Cannabis Reform allows customers at 127 of Verano’s Zen Leaf and MÜV dispensaries across 12 states to round up purchases to the nearest dollar to directly support Mission Green’s cannabis clemency, advocacy and criminal justice reform initiatives.

Founded by cannabis advocate Weldon Angelos, who served a 13-year prison sentence for selling less than $1,000 worth of cannabis before being granted clemency in 2016, Mission Green creates pathways for expungement and pardons for individuals convicted of cannabis-related offenses at the state, local and federal levels. Mission Green also provides legal assistance, re-entry programs and additional support services for formerly incarcerated individuals without access to legal counsel.

Verano’s Round Up for Cannabis Reform program builds on its 2022 partnership with Mission Green, which generated $140,715 in proceeds, spawned the formation of the Mission Green Alliance of more than 20 industry stakeholders, and supported efforts that led to the release of Luke Scarmazzo, who spent 14 years incarcerated for non-violent cannabis-related offenses.

“As the conversation surrounding long overdue federal cannabis reform continues gaining momentum in Washington and nationwide, supporting Mission Green’s pivotal work to drive impactful cannabis clemency, advocacy and criminal justice reform is more important now than ever before,” said Verano founder and CEO George Archos. “I am proud to build on Verano’s legacy as Mission Green’s largest single donor following our 2022 campaign that delivered more than $140,000 in proceeds, which contributed to the successful release of Luke Scarmazzo from prison earlier this year. We are grateful for the generosity of our valued customers, medical patients and team members for their ongoing support of Mission Green and our shared goal to amend decades of failed cannabis policy, support meaningful reform efforts and end cannabis prohibition.”

“I am immensely grateful to Verano, our single largest donor and a true champion of cannabis reform, for their continued support of Mission Green,” Angelos added. “The Round Up for Cannabis Reform program demonstrates Verano’s commitment to addressing the societal imbalances caused by prohibition and serves as a powerful testament to their dedication to responsible and equitable cannabis practices. For the past several years, Verano's unwavering support has been the driving force behind Mission Green's success, and their commitment to social responsibility has become self-evident. We remain thankful for Verano’s continued partnership and their vision and ability to execute successful, dispensary-driven donation efforts like the Round Up for Cannabis Reform program at scale.”

Along with the Round Up for Cannabis Reform program, Verano will continue supporting The Weldon Project’s cannabis advocacy at the federal level. The Weldon Project has been engaged with the White House and senior political leaders regarding clemency initiatives and legislation efforts aimed at creating a path for federal legalization and cannabis banking reform.