ButACake introduces Hibiscus Elixir with Azuca RTD ACTiVATOR

Beverage to become available in Delaware dispensaries.

ButACake has partnered with Azuca to launch Hibiscus Elixir, the first product to utilize Azuca’s RTD ACTiVATOR.

"We are incredibly excited to introduce our innovative Hibiscus Elixir to the Delaware medical market," said Matha Figaro, CEO of ButACake. "With the integration of Azuca's RTD ACTiVATOR, and Columbia Care’s renowned, high-quality cannabis, we are able to offer a groundbreaking product that delivers a faster-acting and more immersive experience for patients. We believe this advancement will enhance the quality of life for many individuals seeking the benefits of cannabis-based therapies."

The Hibiscus Elixir blends the flavors hibiscus with the therapeutic benefits of cannabis. This botanical elixir, made with natural ingredients and abundant in antioxidants, provides a unique experience for medical cannabis patients. With the integration of Azuca's RTD ACTiVATOR, the elixir offers a fast-acting, smoker's high experience with 10 mg THC per dose.

"We are delighted to partner with ButACake and Columbia Care, who share our core values and vision for making cannabis edibles accessible and approachable," said Kim Sanchez Rael, co-founder and CEO, Azuca. "This collaboration aims to redefine the cannabis-infused product experience and create a significant impact in the industry."

The RTD ACTiVATOR enables faster onset and offset technology, with sensory effects kicking in at 5-15 minutes. The system is easily incorporated into existing manufacturing processes.

Figaro, a trained pastry chef, founded ButACake in 2016. An emerging startup in the legal cannabis industry, ButACake has almost a decade of legacy experience. Figaro is also CEO of CannPowerment, which is poised to become the first minority women-owned cannabis product manufacturer in New Jersey. As part of its mission, all ButACake products have an affordable price point to ensure cannabis accessibility and promote inclusivity. Through its partnership with Columbia Care, ButACake makes its baked goods and elixir on-site at Columbia Care’s Delaware production facility and infuses the products using Columbia Care’s cannabis oil.

ButACake’s Hibiscus Elixir will be available for $15 for four 4-oz. servings at Columbia Care’s Delaware stores (Rehoboth Beach, Smyrna and Wilmington) starting July 7.

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.