The Mary Jones line debuted last June in California and is slated to launch in Washington State in the second quarter of 2023, continuing a planned national rollout to all recreational use markets.
Mary Jones is carried in more than 275 dispensaries in California. Retail adoption has been rapid, fueled by Jones Soda's reputation for flavor innovation and iconoclastic brand persona.
"As the first branded soda company to expand into the cannabis space, we have unique advantages that include 26 years of brand recognition, deep flavor science expertise and an edgy brand personality that's a perfect fit for the canna culture," said Mark Murray, president and CEO of Jones Soda Co. "These attributes have already helped turn Mary Jones into California's top infused carbonated beverage and the state's fastest-growing cannabis brand, and we fully expect similar success in Washington, Michigan, Nevada and every other market we enter."
Mary Jones manufacturing and distribution in Michigan and Nevada will be handled by Maxxx Labs, a cannabis contract manufacturing and distribution company specializing in beverage manufacturing. The company operates licensed cannabis manufacturing facilities in both states as well as licensed dispensaries in Michigan, with planned expansion into the Ohio, Florida and Texas markets.
Mary Jones will launch in both states this summer with its full portfolio of products, including Mary Jones 10 mg and 100 mg THC-infused sodas and THC-infused syrups. Michigan and Nevada will also join California and Washington in the launch of Mary Jones edibles in multiple flavors and formats. All products will be available in a variety of flavors that taste like mainline Jones craft sodas that have been top sellers for over 25 years. Limited-edition flavors will be added seasonally.
The brand's 10 mg sodas are packaged in single-serving 12 oz. glass bottles sold in 4-pack carriers. The 100 mg sodas come in 16-oz resealable, child-resistant, multi-serve cans designed for paced consumption and/or social sharing with friends. The syrups come in 4-fl. glass bottles containing 100 mg THC for multiple servings.
"This collaboration presents a unique opportunity to combine our expertise in cannabis manufacturing with Jones Soda's well-known creativity in beverage development," said Paul Schmitz, CEO of Core Investment Group, the parent company of Maxxx Labs. "We will be bringing canna consumers in Michigan and Nevada new products that I fully expect to fly off the shelves and continue building Mary Jones into a leading brand in the space."