Planet Based Foods is expanding into the non-dairy frozen dessert category with hemp-based, organic and vegan ice cream.
Made with an organic hemp milk base and plant-based ingredients, Chief Innovation Officer Robert Davis drew on his non-dairy category experience to develop Planet Based Foods' creamy formulations that feature rich flavors.
"With a sumptuous mouthfeel and creamy flavor, Planet Based Foods' new organic, vegan ice creams are a mouthwatering option for those with a dairy-free lifestyle and for traditional ice cream lovers who want a conscious luxury that's as good for the planet as it is for their taste buds," Davis said. "We used our favorite dairy ice cream as inspiration because we want to appeal to as many people as possible. Our goal is to wow mainstream consumers with the taste and quality of our desserts, while also building awareness for hemp as a sustainable choice."
Planet Based Foods' newest product innovation debuts after the brand launched its plant-based burgers, sausages and crumbles made with hemp seed, pea protein and brown rice, as well as vegan taquitos, in 2022. The brand's hemp-based burgers and taquitos are available in more than 700 Kroger stores across 10 states, with sales velocity outpacing projections by 20 percent.
"We're excited to show the world that plant-based meat is just the beginning for Planet Based Foods,” said Planet Based Foods CEO and co-founder Braelyn Davis. “With our expansion into non-dairy frozen desserts, we're now showcasing the utility of hemp in a range of delicious, better-for-the-planet foods. We're relentlessly driven to innovate with hemp as part of our larger vision to help build a more sustainable and resilient food system. With climate change, soil depletion and water shortages putting significant strain on our agricultural system, the time is now to prioritize hemp as a regenerative, carbon-negative ingredient."
Available in 14-oz. pints at suggested retail price of $7.99, Planet Based Foods' ice cream comes in four flavors:
- Butter Pecan: Satisfies with creamy, buttery taste and the crunch of lightly-sweetened organic pecans
- Chocolate: Serves up rich chocolate flavor drawn from a blend of organic Dutch cocoa and organic natural cocoa.
- Coffee Chip: Features non-dairy dark chocolate chips in a coffee base made with organic Colombian freeze-dried coffee and organic coffee extract.
- Vanilla Bean: Made with organic vanilla beans and organic Madagascar vanilla that give rich, natural flavor to this classic
Planet Based Foods' vegan ice creams will be available to retail and foodservice buyers looking for organic, sustainable frozen desserts free from soy, gluten, dairy and GMO ingredients, with a direct-to-consumer launch slated for summer 2023.