Yuengling’s Ice Cream Corporation has signed a licensing agreement with brand creation and distribution company GPO Plus, Inc. to develop a line of CBD and hemp-derived cannabinoid products based on the flavors of Yuengling’s Ice Cream.
Yuengling’s Ice Cream, founded by Frank D. Yuengling in 1920, originated as a dairy business to help support the family brewery during Prohibition. Spun off as a separate company in 1935, the Yuengling's Ice Cream Corporation remains a separately owned and operated company from D. G. Yuengling & Son, Inc. Brewery. The ice cream brand has maintained a following in central Pennsylvania by using locally sourced dairy ingredients that contain no added hormones. After a corporate reorganization in 2022, Yuengling’s Ice Cream is targeting the relaunch of its ice cream flavors in the spring/summer of 2023.
“We are very excited to be working with GPO Plus”, said Chuck Green, Yuengling’s incoming president and CEO. “As we plan for the relaunch of Yuengling’s Ice Cream in the spring of 2023, we have been thinking of different ways to leverage the Yuengling’s brand. A licensing agreement must be with a quality organization with great products. GPO Plus fits both those criteria."
GPO Plus’ DISTRO+ division represents brands that use best-in-class ingredients. Additional details regarding products, flavors, launch date and where the product will be sold will be announced later.
“I grew up in New York, where Yuengling’s is a household name and a very popular brand throughout the Northeast,” said GPO Plus CEO Brett H. Pojunis. “I am beyond excited to partner with the Yuengling’s Ice Cream family and be tasked to develop the new CBD and cannabinoid products for such a storied, well known legacy brand. We’re extremely excited about building out the sales channels, based on our complimentary geographic reach, and developing this new suite of products based on the Yuengling’s Ice Cream flavor profiles.”