Behold Brands has launched its Currency, an all-sour lineup of cannabis gummies with electrolytes.
Currency elevates cannabis as a functional ingredient for consumers looking to get in the zone. These sour-forward edibles are designed to encourage a heightened sense of awareness in a busy world.
“Our consumers range from athletes and outdoor enthusiasts, to creatives seeking new ideas and experiences,” said Mark Ledewitz, co-founder and chief product officer. “We believe that people are at their best when they’re open to all possibilities.”
Formulated by food scientists, Currency keeps the sour taste throughout with no dusty sugar or acid coating. The gummies come in four flavors: Strawberry Lemonade, Pomegranate Lemonade, Blueberry Lemonade, and Mango Lemonade. Each gummy has 5 mg THC and 100 mg total THC per 20-piece pack.
Currency is currently available in select Massachusetts dispensaries at a suggested retail price of $35, with licensing and retail opportunities in all regulated markets.