Root & Bloom, Joyibles launch microdosed Joy Bombs in Massachusetts

Each candy-coated chew contains 2.5 mg THC.

Root & Bloom and Joyibles have partnered to manufacture and distribute Joy Bombs Candy-Coated Fruit Chews in Massachusetts.

Inspired by a classic candy, Joy Bombs are based on Joyibles, which were created in Colorado. Joy Bombs have fruit flavors and are each dosed with 2.5 mg of THC.

"Bringing cannabis products to Massachusetts from another state is no easy task, due to the complex laws and regulations governing manufacturing and sales,” said Root & Bloom CEO Tom Regan. “Root & Bloom is proud to have refined the capabilities and expertise to help out-of-state innovators, like Joyibles, bring unique, high quality cannabis products to Massachusetts. Joy Bombs is like no other product, replacing the traditional 'gummy' with handmade, candy-coated fruit chews. Root & Bloom is excited to help Joyibles bring this spectacular product to Massachusetts consumers."

A full bag of Joy Bombs contains 40 pieces and 100 mg of THC. Original Fruit Joy Bombs are available in Strawberry, Lemon, Grape and Fruit Punch flavors, but Joyibles is working with Root & Bloom to deliver more flavors later this year.

"We focus on developing products that feel comfortable to use, especially if you're new to cannabis," said Joyibles CEO Don Novak. "With Joyibles our goal is to create fun, familiar candy experiences for adult consumers. Joy Bombs are easy to share, pocket-friendly, non-melting, and perfectly dosed to suit everyone's preferred amount of THC."

In addition to providing Joyibles with manufacturing support, Root & Bloom will also distribute Joy Bombs to its network of more than 80 Massachusetts partner dispensaries.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.