MariMed, Inc. is rolling out single-serve options and bringing back multipacks of its Betty’s Eddies cannabis-infused fruit chews.
Offering the award-winning Betty’s Eddies brand in a single-serve package will provide a low-cost, convenient option to drive trial of the brand among new customers, as well as for impulse purchases at point-of-sale. All of Betty’s Eddies fruit chews will be offered in the single-serve format, including the sleep-enhancing Betty’s Bedtime, immunity-boosting Elderbetty and libido-supporting Smashin’ Passion.
Betty’s Eddies customers have also demanded the relaunch of multipacks, which will contain an assortment of the brand’s original five classic flavors, including Berry Good Things, Orange You Beautiful, O’ My Grapeness, Little Lemon Heaven, and Lime a Good Person. The multipack will also afford new users the opportunity to try multiple flavors.
Handcrafted with full-spectrum cannabis oil, organic fruits and vegetables, Betty’s Eddies chews are vegan, gluten-free and dairy-free. The brand has been the top-selling cannabis edible in Maryland and Massachusetts, according to LeafLink, and is also available in Maine, Nevada, Rhode Island and Puerto Rico.
“Consumers love the award-winning taste, texture and effect of our handcrafted Betty’s Eddies cannabis-infused fruit chews,” said Ryan Crandall, MariMed’s chief product officer. “We’re excited to offer more options at point-of-sale to drive trial of Betty’s Eddies among new consumers and thrilled to re-launch multi-packs due to popular demand.”