MariMed, Inc. is collaborating with Boston ice cream brand Emack & Bolio’s to create a lineup of cannabis-infused vegan and dairy ice cream.
The ice cream will contain MariMed’s formulations that feature the same full spectrum of natural cannabinoids and terpenes that are used in MariMed’s award-winning brands, such as Betty’s Eddies and K Fusion. The ice cream will debut in Massachusetts this year, followed by launches in other legal cannabis markets.
“We’ve taken great care to grow MariMed infused products to become top-selling brands, with much of our success the result of a craft-like approach to cultivation that is unlike most other national cannabis companies,” said MariMed CEO and President Bob Fireman. “We’re excited to bring our unique formulations and technologies to a collaboration with a brand partner like Emack & Bolio’s, which has such a fantastic history.”
Emack & Bolio’s was founded in 1975 by Boston music attorney Bob Rook as a place for his rockstar clients to satisfy their midnight munchies after their late-night gigs. Aerosmith, Boston, U2, James Brown and The Cars were some of the groups Rook worked with back in the day. Emack & Bolio’s has evolved into a cult favorite in Massachusetts and in stores around the world.
“This partnership is gonna ROCK,” said Bob Rook, CEO and creator of Emack & Bolio’s. “The combination of our unique flavors with MariMed’s cannabis expertise is natural. There is a good vibe between our companies, and our vision is the same. I've been wanting to do this since 1975. As the Grateful Dead said, ‘What a long, strange trip it's been.’”
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