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This webinar will provide an introduction to the fast-growing market for CBD as a signature ingredient in mainstream US food and beverage product development.
Chefs who participated in the survey said infusing foods with the ingredients could create unique cuisine opportunities and potential new markets for experiential dining occasions.
This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups.
Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.
Laurel Gregory, creative director at The Hybrid Creative, recommends brands use a method she calls??Be, Do, Say??in order to remain authentic and avoid common pitfalls.
Arcview Market Research and BDS Analytics predict that combined medical and recreational legal cannabis sales in the U.S. will top $11 billion in 2018. And according to the 2017 ?Marijuana Business Factbook? from Marijuana Business Daily, by 2021 U.S. sales are anticipated to top $17 billion.
Speaking at the IFT Legalized Cannabis & Hemp Edibles session, Linda Gilbert, managing director of consumer insights for BDS Analytics, branded legalized cannabis a ?game changer for the food and beverage industry,? noting that legalized cannabis is one of the fastest growing industries.