Kona Gold Beverages, Inc. has entered into a joint venture agreement with Apple Rush Co., Inc. 

This strategic partnership brings together the capabilities of both companies to innovate, manufacture and market products catering to evolving consumer preferences.

Kona Gold Beverages, known for its premium energy drinks and health-conscious offerings, joins forces with Apple Rush Co., a diversified holding company with experience in farming and nutraceutical manufacturing. Through its subsidiary, Lena Brewing, Apple Rush possesses the manufacturing abilities required to bring beverage concepts to life.

Under the terms of the agreement, Lena Brewing will manufacture several products for Kona Gold Beverages, including Kona Gold Hemps Energy Drink, Highdrate delta-9-THC seltzer and a functional beverage line. Apple Rush Co. commits to developing a proprietary formula for its new beverages, ensuring a blend that resonates with active lifestyles and meets stringent quality standards.

"Our team flew out to Chicago to tour Lena Brewing and were thoroughly impressed with the facility and the opportunity for expansion,” said Brandon White, president, Kona Gold Beverages. "This joint venture represents a convergence of expertise, innovation and shared vision to redefine beverage excellence. With Apple Rush's manufacturing capabilities and our commitment to delivering top-tier products, we are poised to revolutionize the industry."

Apple Rush Co. CEO David A Torgerud added: "The collaboration with Kona Gold Beverages marks a significant milestone for Apple Rush and underscores our dedication to driving innovation and value creation. By leveraging our manufacturing expertise and Kona Gold's market leadership, we are well-positioned to introduce groundbreaking beverages that resonate with consumers seeking premium, plant-based alternatives."