Kona Gold rebrands HighDrate beverage line to include hemp-derived THC

Energy beverages originally featured CBD.

Kona Gold Beverages, Inc. has launched the HighDrate D9 Seltzer Drink line, replacing HighDrate’s CBD Energy Waters.

Recognizing consumer loyalty to the HighDrate brand, the company's new management team made the strategic decision to revitalize the line. By rebranding it as a healthier option tailored to meet evolving consumer preferences, Kona Gold aims to preserve its existing customer base and attract new segments of health-conscious consumers.

The HighDrate D9 Seltzer Drink line is infused with 10 mg THC, derived from hemp sources. The vegan, gluten-free beverages are made with natural and organic flavorings, real cane sugar and a dash of citric acid. Each 12-oz. serving contains 7 grams of cane sugar and 25 calories.

"We are thrilled to introduce HighDrate D9 Seltzer Drinks as the next chapter in our company's journey," said Brandon White, president of Kona Gold Beverages, Inc. "This rebranding represents our commitment to innovation and delivering exceptional products that resonate with our consumers' desires for quality, taste and experience."

HighDrate D9 Seltzer Drinks will debut in two flavors: Blue Raspberry and Piña Colada. The initial production run will consist of 10,000 units of each flavor. Kona Gold said it will create a can design that stays true to the HighDrate logo.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.