Greg Butler, president of Cresco Labs

Cresco Labs Inc. has promoted Greg Butler to the position of president.

In this role, Butler will oversee all aspects of Cresco Labs’ operations, including production, retail operations, marketing and sales, corporate planning and investor relations. 

Butler joined Cresco Labs in 2020 as chief commercial officer and has advised the company since 2018. He has been instrumental in innovating and professionalizing all aspects of Cresco Labs’ business, including strategic planning, wholesale operations and retail expansion. Prior to Cresco Labs, Butler had more than two decades of experience leading large and insurgent brands for large Fortune 500 and smaller, privately-owned businesses.

“This is a well-deserved promotion for Greg which recognizes his contributions to the development of Cresco Labs thus far and ensuring our preparedness for the cannabis industry of the future,” said Cresco Labs CEO Charlie Bachtell. “Greg has been a great partner, has made a tremendous impact on all aspects of our organization over the years and I look forward to working with him in this capacity as we charge forward. As the industry continues to evolve, we’re confident we have the right people, strategies, brands and infrastructure in place for long-term industry leadership.”

“I’m honored and incredibly excited to work alongside Charlie and the Cresco Labs team to evolve and accelerate our growth story,” Butler said. “We are watching the evolution of one of the most dynamic consumer industries at the heart of a major cultural shift that will continue for years to come. It is an exciting time to help build a new industry, an enduring business, and the best team in cannabis, and I could not be more confident in the future.”