Tinley Beverage Company Inc. has appointed Shreyas Balakrishnan, CEO of Blaze Life Holdings (BLH), to its board of directors. 

Prior to joining BLH, Balakrishnan spent almost 20 years with Anheuser-Busch (AB) InBev, last serving as president of Cutwater Spirits. Balakrishnan also helmed Anheuser-Busch's Elysian Brewing Co. as president and general manager, where he planned and executed the national expansion of the regional, Seattle-based brand. He also held key leadership positions across Anheuser-Busch brewing and distribution operations, as well as leading integration for the North American acquisitions.

"We are delighted to welcome a director of Mr. Balakrishnan's pedigree and experience to Tinley's board," said Teddy Zittell, Tinley's CEO and director. "We have begun working together with Shreyas to build sustainable production, distribution and sales relationships for Beckett's no-alcohol and Beckett's hemp delta-9-THC-infused lines through his expansive and impressive industry networks.”

BLH’s cannabis manufacturing and distribution facility in Canoga Park, California is now fully licensed and operational and Tinley’s glass bottling line has been successfully installed there. Tinley's Long Beach clients can now resume co-packing production at the BLH facility. BLH's canning and mini-bottle lines are fully operational, and the company will begin to receive referral fees for its co-packing clients that have transitioned production to BLH.

Tinley's is working with its retail sales and distribution broker, Emergent Beverages, to increase revenue from the sales of Beckett's no-alcohol products through Total Wine & More's 263 superstores across 28 states, as well as through new sales to additional U.S. customers. Tinley's is in production to fulfill all outstanding purchase orders. Using proceeds of its recent private placement, Tinley’s will also build an inventory reserve of Beckett's no-alcohol beverages to seamlessly fulfill new purchase orders once received. This standby inventory is also expected to be used for sales samples to promote and market Beckett's across the U.S.

Production, distribution and sales planning are underway for Tinley’s new line of Beckett's hemp-derived delta-9-THC beverages. Production of this new line is expected to commence this quarter. Tinley’s expects the beverages to be distributed and sold across most U.S. states in high-volume, high-traffic locations such as supermarkets, corner stores, gas stations, bars and restaurants. Beckett's no-alcohol and Beckett's hemp delta-9-THC beverages are expected to be Tinley’s primary focus for investment and revenue growth starting this quarter and going forward.

Tinley's will also relaunch certain THC-infused beverages, which are expected to include high-potency options containing 100 mg THC. The company has decided to discontinue using "Tinley" as a brand name and will be producing the new line of reformatted THC-infused beverages under the Beckett's brand. Production of the THC-infused beverages is expected to begin this quarter at the BLH facility, with scheduling of the first production to be confirmed in the near future. The new Beckett's THC-infused beverages are planned to be sold and distributed California-wide through BLH's distribution division, Sulo. Sulo will also provide Tinley's with sales support throughout the entire state of California. The company expects to deliver THC-infused beverages directly to customers' homes throughout California.