Betty’s Eddies launches collaboration with Keep A Breast Foundation

Brand debuts limited-time packaging; MariMed to make a monetary donation.

MariMed Inc’s Betty’s Eddies brand is collaborating with the Keep A Breast (KAB) Foundation to advance breast cancer awareness education and support the millions of people affected by the disease.

The initiative includes redesigned product packaging and a campaign to foster KAB’s mission of reducing breast cancer risk through education, with a focus on early detection. MariMed Inc. will also make a monetary donation to KAB. The month-long campaign coincides with Breast Cancer Awareness Month in October.

Betty’s Eddies has launched a limited-time, redesigned pink package for its fan-favorite Ache Away Eddies that highlights KAB’s mission of reducing breast cancer risk through education. The cherry-flavored chews, infused with CBD, CBC and THC, plus turmeric, piperine and vitamin E, may help ease inflammation and aid recovery.

Both MariMed and Betty’s Eddies will bolster the partnership, which aligns with both brand's deep commitment to health and wellness, by promoting the KAB app on the redesigned packaging and on their social media channels. The app, available on the Apple and Google Play Stores, offers education about and advocacy for self-checking and immediately connects users to medical professionals when necessary. A limited number of Betty’s Loves Boobies bracelets, designed especially for this partnership, will be distributed for free at select dispensary locations while supplies last.

“Every day, we hear from patients about how Betty’s Eddies helped them throughout their treatment journey,” said Sara Rosenfield, Betty’s Eddies brand manager. “Our partnership with the Keep A Breast Foundation honors those battling breast cancer and empowers people to pay attention to their health, including prevention and early detection.”

Customers in Massachusetts, Maryland and Delaware can participate in the Ache Away Betty’s collaboration by purchasing the product in licensed dispensaries and by downloading the KAB app that promotes access to care.

“When the Betty’s Eddies team approached us with this partnership idea, we were excited to reach even more people and encourage early detection,” said Shaney Jo Darden, founder of Keep A Breast Foundation. “With recent research indicating the potential for cannabis to alleviate the painful side effects of cancer treatment, we saw this as the perfect partnership in support of our mission.”

The KAB Ache Away Betty’s Chews will be available while supplies last in October.

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.