Cresco Labs brings FloraCal, Cresco brands to Florida

Cresco brand to replace One Plant in the market.

Photo from Cresco Labs.

Cresco Labs Inc. has expanded its available portfolio in Florida to include the FloraCal and Cresco brands.

The company will roll out FloraCal live rosin chews, flower, pre-rolls and live rosin concentrates, as well as Cresco flower and pre-rolls at Sunnyside dispensaries starting next week and throughout the fall.

“We continue to invest in one of our core markets, Florida, by bringing more of our best-in-class products to our Sunnyside shoppers,” said Charlie Bachtell, CEO and co-founder of Cresco Labs. “A growing number of patients are looking for more premium quality flower options and live rosin products — which is exactly what our FloraCal and Cresco brands offer. We’re incredibly proud of our operations team, which has a proven record of successfully expanding our company’s consistency and quality standards across markets, while also scaling operations.”

FloraCal is the premium brand in the Cresco Labs’ portfolio, created for cannabis connoisseurs. Cultivation entails a rigorous pheno-hunting process that starts with hundreds of seeds and ends with FloraCal releasing only the highest quality strains in products found in California, Illinois, Pennsylvania, Massachusetts and Florida.

Cresco is sold in California, Arizona, Illinois, Michigan, Ohio, Maryland, Pennsylvania, Massachusetts and Florida. The premium brand offers one of the largest libraries of strains and widest assortments of forms in the company’s brand portfolio, ranging from flower and pre-rolls to concentrates and vapes. In Florida, Cresco is replacing One Plant, offering the same flower strains that patients love, in addition to a suite of new ones.

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.