Tilray launches sparkling THC beverages under RIFF brand

Beverages are available in Alberta, Ontario.

Tilray Brands has launched two ready-to-drink, sparkling THC beverages under the RIFF brand.

Available in Blue Raspberry Ice and Wild Raspberry Lemonade varieties, the RIFF beverages deliver flavor and sweetness without any lingering cannabis taste. Combined with fast-acting, nano-emulsified THC, consumers can enjoy a quick onset of effects.

“Tilray has produced beverages in the past, but we’re excited to offer cannabis-infused beverages for the first time ever from RIFF,” said Blair MacNeil, president, Canada. “As the brand continues to evolve, entering the beverage category allows RIFF to broaden its current offerings across Canada, including its new lineup of craft flower and infused pre-rolls.”

RIFF Blue Raspberry Ice brings subtle waves of nostalgia and refreshment with each sip, accompanied by a blast of fruity goodness. RIFF Wild Raspberry Lemonade is a bubbly sweet-tart blend of raspberries, wild berries and lemon.

Both beverages, featuring 10 mg THC in 355 mL slim cans, are available in Alberta and Ontario. National distribution is expected later this year.

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.