The announcement follows a series of collaborations to create non-alcoholic THC beverages for Texas consumers. The acquisition integrates the expertise of 8th Wonder Brewery with the cutting-edge science of Bayou City Hemp Company.
With a C-suite that has experience in oil and gas, beverage sciences, CPG branding and marketing, Bayou City Hemp operates in the Texas adult beverage market with a diversified portfolio of brands.
"We're excited to welcome the 8th Wonder Team to the Bayou City family," said Benjamin Meggs, CEO of Bayou City Hemp Company. "Our commitment to provide quality products and trusted brands to consumers is strengthened with 8th Wonder, who has been a Texas staple in craft beer and spirits for over a decade. We look forward to growing market share and distribution to the entire portfolio of products through expanded resources and combined expertise. This is not merely an acquisition; it is a bold declaration of our intent to lead and innovate in the heart of Texas."
The combined company houses cannabis, craft beer and spirits under one roof, to be distributed and sold together in traditional sales channels across the country. Bayou City Hemp will leverage the brand awareness 8th Wonder has built over the last decade to accelerate its portfolio's speed to market.
"From Day One at 8th Wonder, our goal was to build a hundred-year company," said Ryan Soroka, co-founder and principal architect of the highly successful 8th Wonder brand. "This transaction will provide the leadership and resources needed to achieve that dream. We look forward to a refreshed and revitalized 8th Wonder as we move forward with Bayou City Hemp into the exciting future of the beverage and cannabis industries."
Bayou City Hemp’s acquisition of 8th Wonder creates a new entity committed to bringing innovative beverages to market and meeting consumer demand across all categories. Bayou City Hemp’s nano-emulsions, complemented by the complex beverage formulations from 8th Wonder, results in redefining what is possible for Texas beverage consumers, retailers and restaurants.
The transaction also positions Bayou City Hemp to leverage 8th Wonder's existing distribution network, industry relationships and brand equity to gain shelf placement in traditional sales channels, across thousands of points of distribution, including at top Texas retailers such as HEB, Kroger, Wal-Mart, Total Wine, and Specs.
Bayou City Hemp says it will assign significant value and resources to 8th Wonder. Industry partners will see a refreshed and revitalized 8th Wonder, with the capability to reach new consumers, while preserving the iconic spirit of the brand. As part of Bayou City Hemp, 8th Wonder will have access to significant capital, expanding the brand's footprint to compete with national players in craft beer and spirits as well as the emerging NA beer and RTD spirits categories.
Bayou City Hemp welcomes 8th Wonder principals to the combined executive team. 8th Wonder's Brewmaster and co-founder Dr. Aaron Corsi joins as chief operating officer. Ryan Soroka, 8th Wonder president and co-founder, joins as chief brand and marketing Officer.
The company will continue under the leadership of Benjamin Meggs as chief executive officer; co-founder Jeromy Sherman as chief business officer; co-founder Karen Trotter as chief financial officer; Joel Canada as chief revenue officer; and Stephen Horton as chief innovation officer.
Bayou City Hemp Company's combined portfolio of THC beverages hit menus and store shelves in Houston, Austin, San Antonio and Dallas earlier this year. They are available for order across the state through Flood Distribution.