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We Americans like to treat ourselves. Statistically, nearly everyone in the U.S. reports eating candy at some point during the course of each year—and an estimated 75 percent of adults reportedly indulge in candy here and there on a regular, weekly basis.
Also, nostalgia is a big part of the draw. “Everyone grew up with gummies,” says Steffen Weck, senior managing consultant, Vivid Consulting, LLC, Denver.