NatureBox Inc. launched a new product line focused on wellness, offering a range of Hemp derived CBD snack products.

The Wellness Collection targets the adult segment of the direct to consumer channel and initially includes four flavors of Hemp derived CBD fruit chews, including pineapple, passion-berry, watermelon-lemonade, and grapefruit. In adhering to the company’s mission to promote wellness and reduce stress, NatureBox uses snack ingredients that promote this positive well-being from the inside out. The fruit chews are made from whole fruit and botanical extract from hemp plants with no added sugar. They are also gluten-free, vegan, non-GMO and contain zero THC.

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“Our objective with NatureBox has always been to provide the most convenient and delicious snack options that encourage healthy eating and contribute to a higher standard of wellness,” said John Occhipinti, Chief Executive Officer of NatureBox. “Introducing the CBD snack product line originates from extensive market research and personal experiences with my college-aged daughter who previously suffered from excruciating migraines that impacted her quality of life. I watched her undergo a transformative positive change after using natural CBD products.”

Occhipinti added, “Truly compelling, however, was the research that showed the incredible potential of this snack segment. Over the course of the last few years, online conversations about CBD have grown to 1.4 million. We project 220,000 conversations just in the next quarter. Of these conversations,158,000 have been about CBD snacks with a projected 30,000 more expected to take place in the next quarter primarily with a millennial audience. Topping the list of CBD products are drinks and gummies with cookies and snacks catching up. There’s significant potential for NatureBox to dominate this space and provide just what this audience wants.”