Auxly Cannabis Group Inc. has extended its Foray brand with the launch of Edi’s.
While keeping true to Foray's mission of approachability and accessibility, Edi's will speak to consumers looking to enjoy an edible while controlling their cannabis experience.
Launching this new brand extension into the market is Edi's Gumdrops, a premium gummy that features the flavors of Lemon, Lime, Cherry and Orange. With 20 pieces per pack, these low-dose edibles offer 0.5 mg THC per bite.
"As we look to continue our expansion into the growing edibles category, we've listened to our consumers and their requests for a more approachable and flexible dosing format," said Michael Lickver, president of Auxly. "Canadian consumers have been restricted to enjoying only one or two pieces of gummy or chocolate when purchasing their edibles, leaving much to be desired. Fitting effortlessly into our Foray brand's targeted consumer base, Edi's will enable consumers to enjoy these new perfectly low-dosed edible products for a more gratifying snack-like experience. We believe Edi's is the disruptive new edible product that the Canadian cannabis consumer has been waiting and asking for and we can't wait to show our consumers we've been listening."
Edi's Gumdrops will be available for Canadian consumers to enjoy by the end of August, with two additional familiar Foray consumer favorites, CBD Blood Orange and CBN Blackberry Lavender, joining the Edi's family later this summer.