Wyld has introduced Wyld Sours, the brand's first offering within the sour gummy subcategory.
Wyld's latest product line is now available in seven states, including Oregon, California, Colorado, Nevada, Arizona, Michigan and Washington.
Formulated with the same real fruit ingredients and natural flavors as Wyld's existing product portfolio, Wyld Sours also include a proprietary blend of food-grade botanical terpenes to maximize the effects of each product's cannabinoid profile. Wyld Sours are available in two flavors, including a sativa-enhanced Sour Apple and indica-enhanced Sour Cherry. The brand's newest additions also feature new color-coded packaging designed to educate consumers on terpene effects and ensure consistent and repeatable cannabis experiences.
Additionally, Wyld Sours marks the brand's first product launch as a Climate Neutral Certified company. Wyld has met the nonprofit's climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions by purchasing high-quality carbon credits and matching 100% of its purchased electricity with renewable energy certificates.
"Wyld's mission is to create high-quality edibles that resonate with the distinct preferences of our loyal consumer community, and we are proud to finally launch our sours collection after continued customer demand," said Wyld CEO Aaron Morris. "Considering how sour gummies accounted for over 15% of gummy sales last year, our team is especially proud to enter one of the fastest-growing cannabis subcategories and reinforce our position as a leading and forward-thinking edibles brand."
Wyld Sours is Wyld's first product launch since 2021, when the brand introduced its best-selling Pear THC:CBG gummies. Wyld's product line now features 10 flavors, including Raspberry, Huckleberry, Marionberry, Pomegranate, Peach, Strawberry and Elderberry.