The Veritasty IPA marks the first exclusive collaboration between the two companies since Oskar Blues founder Dale Katechis joined Veritas Fine Cannabis as a strategic partner and investor in 2021.
“We took a completely different approach to the hemp beers that have been brewed before,” said Juice Drapeau, head brewer at Oskar Blues Brewery in Lyons, Colorado. “Instead of using hemp terpenes to cover up the hops that make IPAs great, we paired naturally occurring terpenes in hop strains with naturally occurring terpenes in cannabis strains from Veritas. The result is an IPA that explodes with citrusy bitterness mellowed by rich tropical fruit. It’s undeniably dank.”
Launching April 20, in tandem with Veritasty, is a line of complementary co-branded products from Veritas Fine Cannabis featuring the strains and terpenes that inspired the new IPA: Cake Pop, Forbidden Melonz #2, Layer Cake, Sky 600 and Strawberry Milk.
“Terpenes are at the heart of everything we do at Veritas, and through this collaboration, we’re excited to educate people about the parallels between two Colorado staples — craft beer and cannabis — and the role terpenes play in the experience of both,” said Jordan Plunkett, marketing director for Veritas Fine Cannabis.
Beginning April 20, Veritasty IPA will be available on draft at Oskar Blues Brewery taprooms in Longmont, Colorado and Brevard, North Carolina and in canned 6-packs at select retailers. The accompanying co-branded Veritasty cannabis products will be available at select licensed Colorado cannabis dispensaries.