CellDration is a manufacturer and distributor of enhanced water products with a plan to share its functional water and eco-friendly packaging globally. Both companies will collaborate on the development of various line extensions, including flavored and CBD-infused beverages.
“An investment by The NOW Corporation will enable CellDration to break ground on its unique, state-of-the-art manufacturing facility and allow CellDration’s transition from single-use plastics to sustainable, plant-based packaging with control over its manufacturing, marketing/sponsorships, rollouts, and overall growth strategy,” said CellDration founder Rudy Byfield.
Having made previous investments in sustainable packaging technology, The NOW Corporation found CellDration to be a perfect fit, said CEO Ken Williams.
“This investment will allow synergies with CellDration regarding expertise and a platform to launch our infused beverages, in addition to our psychoactive-infused beverage products, once our patent is approved for its delivery,” Williams said. “Everything rests with our patent attorneys at this point.”