Cann has launched Passion Peach Mate, a caffeinated cannabis beverage designed in collaboration with musician and Cann investor Tove Lo, Sweet Flower and Airfield Supply Co.
Inspired by the popularity of vodka mate beverages in Berlin clubs, Passion Peach Mate delivers a sweet peach taste with an uplifting, energetic buzz. It’s Cann's first product offering to include all-natural caffeine from mate to its signature microdose of THC.
Cann is committed to creating high-quality, better-for-you cannabis infused beverage innovations. The launch of Passion Peach Mate broadens Cann's product offerings for those seeking alternatives to alcohol that still produce a social buzz.
"Throughout 2020 when the pandemic hit and we were trying everything to sustain the brand's momentum, I would drive my beat-up Volkswagen around North Hollywood and drop cases off with entertainment folks to try and convince them to fall in love with Cann," said Luke Anderson, co-founder of Cann. "Tove and her husband Charlie were a regular stop and fiercely loyal to the brand. They expressed a lot of excitement about collaborating on a limited release that had a 'high energy' vibe, so we met up for dinner one night and agreed to work together on bringing the first caffeinated Cann to market. There's something about the clean and natural caffeine from this tea that enables you to feel upbeat and dance-y for hours, without the dreaded crash."
Passion Peach Mate comes in 12-oz. tall cans with 5 mg THC per can. It’s priced at $20 per four-pack. It is now available in California, exclusively sold through Sweet Flower and Airfield Supply Co. retailers in SoCal and San Jose, respectively.
"Sweet Flower is delighted to have an exclusive collaboration with Cann and Tove Lo's limited edition Passion Peach Mate on our shelves," said Tim Dodd, co-founder and CEO of Sweet Flower. "Sweet Flower is a leader in launching new cannabis beverages across our SoCal storefront and delivery platform, and we're excited to share the first ever caffeinated cannabis beverage from Cann with our customers."
Tove Lo has been an investor in Cann since late 2020, and was the first celebrity to try Cann in the brand's early stages. The pop icon was heavily involved with the vision and creative execution behind Cann's latest flavor launch, from starring in the product launch video to using her songwriting skills to co-write the packaging copy.
"I've been obsessed with Cann since the first time I tried it a few years ago,” Tove Lo said “I love the high, the flavors, the design and also the people who run it. I mean, I even started watching Luke's dog from time to time. This collaboration is a collaboration between friends and likeminded humans, and those are always the best. I'm so happy to be a part of this new flavor, I love the campaign we've created together with our teams. Overall feeling invincible on Passion Peach Mate, I'm living for it."
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