Hervé Edibles, maker of luxury French-inspired and cannabis-infused desserts, has named Ryan Hunter as chief strategy officer. 

As part of the role, Hunter will develop strategic corporate and business relationships in new markets.

With more than 25 years of experience and almost a decade in the cannabis industry, Hunter will provide long-term value to the foundation of Hervé as the company continues to grow. As Hervé expands into new markets with its award winning Hervé Les Macarons and Le Mirage sublingual products, Hunter will lead go-to-market strategies in addition to product licensing and distribution initiatives. 

Hunter has a proven track record of sourcing and developing national licensed distribution relationships, successfully launching products and implementing financial and operational strategies. 

"I am thrilled to have Ryan join the Hervé team," said Sebastien Centner, founder and president of Hervé. "He brings a wealth of experience in the cannabis space, which will be crucial as we launch Hervé in new states and expand our product portfolio. Having an industry heavyweight like Ryan join Hervé further validates the existence and potential of the very lucrative luxury cannabis category."

Hunter most recently served as chief operating officer at Willie's Reserve, a line of cannabis products by music legend and long-time cannabis advocate Willie Nelson. There, he spearheaded the launch of Willie's Reserve in Ohio, which sold out its entire inventory within two hours and generated more than $300,000 in wholesale distribution, and Willie's Remedy brand, a line of hemp-infused beverages and tinctures. 

Responsible for more than $15 million in annual licensed distribution, Hunter initiated distribution in California, Maryland, Ohio, and Arizona, and rebuilt relationships in Oregon and Nevada. Hunter has also held executive roles at Mocavo, Inc., Natural Extractions Systems, and JJF Holdings.

"In one bite, Hervé defines luxury,” Hunter said. “I am absolutely thrilled to join this team of culinary and cannabis experts to bring Hervé to consumers with a passion for quality. Over the past few years, I have observed how cannabis consumers are becoming more educated and are demanding products that live up to their promise. Sophisticated cannabis consumers require flavorful, wholesome, low-calorie ways to interact with cannabis, and they're not willing to sacrifice taste or experience. Hervé is poised to expand into new markets at the perfect point in time as consumers are ready to indulge now more than ever."

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